Learn More About Product Category Taxonomy

Google Product Category Taxonomy is the standardized classification system with 6,000+ categories that powers Google Shopping, Facebook Shops, Instagram Shopping, Pinterest Catalogs, and Microsoft Advertising. Getting your google_product_category right is critical for ad targeting, compliance, and maximizing your return on ad spend.

Our guides below cover everything from the complete taxonomy reference and common categorization errors that waste your budget, to platform-specific setup instructions for Shopify, WooCommerce, BigCommerce, Magento, and social commerce channels.